Paid Media

Paid media that
acquires the
right clients

Paid advertising without strategy is just burning money with tracking pixels. We build campaigns that acquire the right clients at a cost that makes your business more profitable, not less.

Google Ads

Google Ads puts your business in front of people actively searching for what you offer. That intent-based targeting is what makes it one of the most powerful acquisition channels available. But most businesses waste 40 to 60 percent of their Google Ads budget on irrelevant clicks, poorly structured campaigns, and landing pages that fail to convert.

As a Google Ads agency, we build campaigns from the ground up with a structure designed for performance. We start with keyword research that identifies high-intent, commercially relevant queries. We create tightly themed ad groups with tailored ad copy and dedicated landing pages. We set up conversion tracking that measures what actually matters — not clicks, but leads, sales, and revenue.

Our management approach is data-driven and proactive. We monitor campaigns daily, adjust bids based on performance patterns, test ad variations continuously, and expand into new keyword opportunities as we learn what converts. The goal is not to spend your budget — it is to maximize what every dollar returns.

Meta Ads

Facebook and Instagram remain among the most cost-effective platforms for reaching new audiences at scale. Meta Ads excel at generating demand — reaching people who match your ideal client profile but have not yet actively searched for your solution. This makes Meta the ideal complement to Google’s intent-based model.

We build Meta campaigns across the full funnel: awareness campaigns to introduce your brand to new audiences, consideration campaigns with retargeting to nurture interest, and conversion campaigns designed to drive specific actions. Each stage has dedicated creative, messaging, and targeting — because the person seeing your brand for the first time needs a different message than someone who has visited your site three times.

Creative production is a core part of our Meta Ads service. We design and produce ad visuals, video content, carousel formats, and copy variations tailored to your audience and platform. We test aggressively — different hooks, different formats, different offers — because on Meta, creative is the targeting.

LinkedIn Ads for B2B

LinkedIn is the only platform where you can target decision-makers by job title, company size, industry, and seniority — with precision that no other network matches. For B2B businesses, LinkedIn Ads is the most direct path to reaching the people who make buying decisions.

Our LinkedIn Ads approach is built specifically for B2B lead generation. We design sponsored content campaigns, message ads, and lead gen forms that speak directly to the challenges and priorities of your target audience. We segment campaigns by seniority, industry vertical, and company size to ensure messaging relevance — because a CTO at a 50-person startup responds to different value propositions than a VP at a Fortune 500.

LinkedIn Ads cost more per click than other platforms, which is exactly why campaign structure and targeting precision matter more. We optimize relentlessly to drive cost per lead down while maintaining lead quality, because the goal is not volume — it is qualified pipeline.

How we structure paid campaigns

Every paid media campaign we manage follows a structured methodology. We begin with a strategy phase: defining objectives, audience segments, channel mix, budget allocation, and success metrics. Then we build: campaign structure, ad creative, landing pages, and conversion tracking. Once live, we enter an optimization cycle of testing, measuring, learning, and iterating.

Reporting is transparent and focused on business outcomes. We track and report on cost per lead, cost per acquisition, return on ad spend, and pipeline contribution — not vanity metrics like impressions and click-through rates. You see exactly what your investment is producing and where the opportunities lie.

Paid media + SEO: the full acquisition system

The most effective acquisition strategies combine paid and organic channels. Paid media delivers immediate traffic and validated learnings about what messages and audiences convert. SEO builds the long-term organic foundation that reduces your dependency on ad spend over time. Together, they create a system where paid accelerates growth while organic compounds it.

At Labo 22, we manage both channels as a unified system. Insights from paid campaigns inform SEO content priorities. Organic ranking data reveals keyword opportunities for paid targeting. Landing page performance from ads improves conversion rates across the entire site. This integration is only possible because we are one partner managing both levers — not two agencies working in silos.

The result is an acquisition engine that is resilient, scalable, and efficient. You are not dependent on a single channel. You are not vulnerable to algorithm changes or cost increases on any one platform. You have a diversified growth system that performs in any market condition.